/* avi-kubi.co.il */
:root{
  --ink:#14213d;
  --ink-2:#3a4a6b;
  --mut:#6b7280;
  --bg:#ffffff;
  --bg-2:#f4f6fb;
  --line:#e3e7ef;
  --wa:#1fb35a;
  --wa-dark:#178f47;
  --accent:#ffb703;
  --radius:14px;
  --max:1040px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;overflow-x:hidden}
body{
  margin:0;
  overflow-x:hidden;
  font-family:"Heebo",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  color:var(--ink);
  background:var(--bg);
  line-height:1.65;
  font-size:17px;
  direction:rtl;
  text-align:right;
  -webkit-font-smoothing:antialiased;
}
a{color:var(--wa-dark)}
img{max-width:100%;height:auto}
h1,h2,h3{line-height:1.2;margin:0 0 .5em;font-weight:800}
h1{font-size:clamp(1.9rem,5.5vw,3rem)}
h2{font-size:clamp(1.5rem,4vw,2.1rem)}
h3{font-size:1.2rem;font-weight:700}
p{margin:0 0 1em}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
.narrow{max-width:720px}
.skip{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;background:var(--ink);color:#fff;padding:8px 14px;z-index:99}
.skip:focus{width:auto;height:auto;clip:auto;right:8px;top:8px}

/* header */
.top{position:sticky;top:0;background:rgba(255,255,255,.94);backdrop-filter:blur(8px);border-bottom:1px solid var(--line);z-index:20}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:64px;gap:12px}
.brand{font-weight:800;text-decoration:none;color:var(--ink);font-size:1.1rem;letter-spacing:-.01em}
.brand small{display:block;font-weight:400;color:var(--mut);font-size:.75rem;line-height:1}
.nav{display:none;gap:22px}
.nav a{text-decoration:none;color:var(--ink-2);font-weight:500}
.nav a:hover{color:var(--ink)}
@media(min-width:760px){.nav{display:flex}}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:14px 22px;border-radius:999px;font-weight:700;text-decoration:none;border:0;cursor:pointer;font-size:1.02rem;font-family:inherit;transition:transform .12s ease,background .15s ease;white-space:nowrap}
.btn:active{transform:translateY(1px)}
.btn-wa{background:var(--wa);color:#fff}
.btn-wa:hover{background:var(--wa-dark)}
.btn-ghost{background:transparent;color:var(--ink);border:2px solid var(--line)}
.btn-ghost:hover{border-color:var(--ink-2)}
.btn-sm{padding:10px 16px;font-size:.95rem}
.btn svg{width:22px;height:22px;flex:none}

/* sections */
section{padding:64px 0}
@media(min-width:760px){section{padding:88px 0}}
.alt{background:var(--bg-2)}
.eyebrow{display:inline-block;color:var(--wa-dark);font-weight:700;font-size:.9rem;letter-spacing:.02em;margin-bottom:10px}
.lead{font-size:1.15rem;color:var(--ink-2);max-width:640px}
.center{text-align:center}
.center .lead{margin-inline:auto}

/* hero */
.hero{padding:56px 0 48px;background:
  radial-gradient(900px 400px at 85% -10%,rgba(31,179,90,.12),transparent 60%),
  radial-gradient(600px 300px at 10% 110%,rgba(255,183,3,.14),transparent 60%)}
@media(min-width:760px){.hero{padding:96px 0 80px}}
.hero h1{margin-bottom:18px}
.hero .lead{font-size:1.25rem;margin-bottom:28px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.cta-note{color:var(--mut);font-size:.92rem;margin-top:12px}

/* stat strip */
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:40px}
@media(min-width:760px){.stats{grid-template-columns:repeat(4,1fr)}}
.stat{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:18px 16px}
.stat b{display:block;font-size:1.7rem;font-weight:800;line-height:1.1;color:var(--ink)}
.stat span{color:var(--mut);font-size:.9rem}

/* pain list */
.pain{display:grid;gap:14px;margin:24px 0 0;padding:0;list-style:none}
.pain li{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:16px 18px;display:flex;gap:12px;align-items:flex-start}
.pain li::before{content:"";flex:none;width:10px;height:10px;border-radius:50%;background:var(--accent);margin-top:11px}
.turn{margin-top:32px;font-size:1.15rem;font-weight:700}

/* steps */
.steps{display:grid;gap:18px;margin-top:32px}
@media(min-width:760px){.steps{grid-template-columns:repeat(3,1fr)}}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px 22px;position:relative}
.step .n{display:inline-flex;width:38px;height:38px;border-radius:50%;background:var(--ink);color:#fff;font-weight:800;align-items:center;justify-content:center;margin-bottom:12px}
.step p{margin:0;color:var(--ink-2)}

/* mechanism bullets */
.mech{display:grid;gap:14px;margin-top:28px;padding:0;list-style:none}
@media(min-width:760px){.mech{grid-template-columns:repeat(2,1fr)}}
.mech li{border-right:4px solid var(--wa);padding:6px 16px 6px 0;color:var(--ink-2)}
.mech li b{color:var(--ink);display:block;margin-bottom:2px}

/* case studies */
.cases{display:grid;gap:22px;margin-top:32px}
@media(min-width:900px){.cases{grid-template-columns:1fr 1fr}}
.case{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px;display:flex;flex-direction:column}
.case .tag{color:var(--mut);font-size:.9rem;margin-bottom:6px}
.case h3{font-size:1.35rem;margin-bottom:12px}
.case p{color:var(--ink-2)}
.nums{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin:18px 0 6px}
.nums div{background:var(--bg-2);border-radius:10px;padding:12px 8px;text-align:center}
.nums b{display:block;font-size:1.35rem;font-weight:800}
.nums span{font-size:.8rem;color:var(--mut)}
.quote{margin:14px 0 0;padding:14px 16px;border-radius:10px;background:#fffaf0;border:1px solid #ffe4a3;color:var(--ink);font-size:.98rem}

/* who / not */
.split{display:grid;gap:18px;margin-top:28px}
@media(min-width:760px){.split{grid-template-columns:1fr 1fr}}
.box{border:1px solid var(--line);border-radius:var(--radius);padding:22px}
.box ul{margin:8px 0 0;padding:0 20px 0 0}
.box li{margin-bottom:6px;color:var(--ink-2)}
.box.no{background:#fff}

/* sites section */
.sites{border:2px dashed var(--line);border-radius:var(--radius);padding:28px 24px;margin-top:20px;background:#fff}

/* form */
form{display:grid;gap:14px;margin-top:24px}
.row2{display:grid;gap:14px}
@media(min-width:560px){.row2{grid-template-columns:1fr 1fr}}
label{display:block;font-weight:600;font-size:.95rem;margin-bottom:6px}
input,textarea,select{width:100%;padding:13px 14px;border:1.5px solid var(--line);border-radius:10px;font:inherit;background:#fff;color:var(--ink)}
input:focus,textarea:focus,select:focus{outline:3px solid rgba(31,179,90,.3);border-color:var(--wa)}
textarea{min-height:110px;resize:vertical}
.hp{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);margin:0}
.form-note{color:var(--mut);font-size:.88rem}

/* about */
.about{display:grid;gap:24px;align-items:start}
@media(min-width:760px){.about{grid-template-columns:1.4fr 1fr}}
.about .card{background:var(--bg-2);border-radius:var(--radius);padding:22px}
.about .card li{margin-bottom:6px}

/* footer */
footer{border-top:1px solid var(--line);padding:32px 0 96px;color:var(--mut);font-size:.9rem}
footer .wrap{display:flex;flex-wrap:wrap;gap:12px 24px;justify-content:space-between;align-items:center}
footer a{color:var(--ink-2);text-decoration:none;margin-inline-start:16px}
footer a:hover{text-decoration:underline}

/* floating wa on mobile */
.fab{position:fixed;bottom:18px;left:18px;z-index:30;box-shadow:0 8px 24px rgba(0,0,0,.18)}
@media(min-width:760px){.fab{display:none}footer{padding-bottom:32px}}

/* legal pages */
.legal h1{margin-top:40px}
.legal h2{font-size:1.3rem;margin-top:36px}
.legal h3{font-size:1.05rem;margin-top:22px}
.legal ul{padding-right:22px}
.legal .en{direction:ltr;text-align:left;border-top:1px solid var(--line);margin-top:48px;padding-top:32px}
.legal .meta{color:var(--mut);font-size:.9rem}
.legal .toc{background:var(--bg-2);border-radius:var(--radius);padding:16px 22px;margin:20px 0}
.legal .toc a{display:inline-block;margin:2px 0 2px 14px}